HOUSTON (March 1, 2010) – Today, Pennzoil is
ushering in the next generation of engine protection with the
release of its most technologically advanced motor oil, Pennzoil
Ultra.
The new, ultra-class synthetic product is
the output of a global team of scientists pursuing the goal of
maintaining an engine in factory-clean condition.
The advanced proprietary synthetic formula
of Pennzoil Ultra motor oil with Hyper Cleansing TechnologyTM is
also designed and engineered to exceed the toughest industry
standards. Nothing keeps an engine closer to factory clean[1]. Pennzoil
Ultra helps prevent sludge and other deposits, but also cleans up
existing sludge. In fact, it cleans out over 35 percent more
engine sludge than the brand’s next best oil, Pennzoil
Platinum®.[2] In addition, no leading synthetic motor oil provides
better wear protection than Pennzoil Ultra.[3]
Pennzoil Ultra became a reality through the
incredibly high standard set by the Pennzoil brand and delivered
by Shell Lubricants technology teams around the world. Years of
collaboration resulted in a Pennzoil Ultra formulation that helps
to keep engines as close to factory clean as possible, and also
far exceeds the most stringent car manufacturer standards for
cleanliness and protection[4] – going beyond just lubricating and
protecting an engine.
“At Pennzoil, we recognized that an engine
is in its most perfect state the day it leaves the factory,” said
Pennzoil Global Brand Manager Debbie Van Schalkwyk. “That’s why we
developed new Pennzoil Ultra motor oil molecule by molecule to
seek out and dissolve contaminants safely into the oil before they
form deposits or corrode the engine. We are very proud to be able
to state that ‘Nothing keeps an engine closer to factory clean
than new Pennzoil Ultra[5].’”
Auto manufacturers develop and build
engines in clean facilities to prevent dust, debris or moisture
that could hinder performance or longevity from getting inside the
engine. To continue to operate at its best, it is vital that the
engine remains clean.
“Spending more than 30 years in engine and
lubricant development for one of the largest car manufacturers in
the world taught me the importance of maintaining a clean engine,”
said Jim Linden, former ILSAC Chair and former Head of Engine
Development at General Motors. “A clean engine is not a want, but
a need for today’s consumers to help maintain engine efficiency
and performance.”
Today’s engines are much more complex and
sophisticated than their counterparts of just a few years ago.
They are smaller, yet they generate more power, often via
turbocharging or supercharging, so they run hotter. They feature
far tighter tolerances, and in many cases they boast alternative
technologies, like hybrid, diesel or biofuel. And every engine
today is expected to provide better performance and higher fuel
economy while generating lower tailpipe emissions than did a
comparable engine of just a few years ago. These changes put
greater stress on the motor oil.
“As motor oil developers, we are seeing
more and more engines with sludge and varnish, which can
compromise performance and reduce efficiency,” said Dr. Robert
Sutherland, Pennzoil Technology Manager. “If left unchecked,
deposits on critical surfaces can restrict oil flow or act as
insulators that can cause the temperature inside of an engine to
rise to a point where damage may result. Maintaining engine
cleanliness should be a priority for all vehicle owners to best
protect the substantial investment they have in their vehicle.”
For every gallon of gasoline burned, an engine produces carbon,
soot, unburned fuel, partly burned fuel, corrosive acids and water.
These byproducts can contaminate the engine
oil and lead to sludge, varnish and other engine deposits, which
can reduce performance and damage the engine if allowed to build
up. Engine and oil experts recognize that cleaner engines are
better protected, more efficient and better performing.
In addition to exceeding the most stringent car manufacturer
standards for cleanliness and protection[1], Pennzoil Ultra
already exceeds the 2010 GF-5 specification’s requirements for
cleanliness and protection. No leading synthetic outperforms
Pennzoil Ultra in certain critical industry requirements covering
American, Asian and European vehicles.[2]
“Pennzoil is so proud of the performance
of Pennzoil Ultra that we are backing it with a 500,000 mile, 15-year
Lubrication Limited Warranty,” said Luis Guimaraes, Vice President,
Shell Lubricants Marketing, Americas.
Shell has a longstanding technical partnership with Ferrari
globally and is committed to providing Ferrari engines with the
most advanced fuels and lubricants available. Pennzoil Ultra is
the only motor oil recommended by Ferrari North America.
New Pennzoil Ultra 5W-20, 5W-30 and 10W-30
viscosities can be found in major automotive retailers nationwide.
Pennzoil Ultra 5W-40 and 10W-60 viscosities can be found at
retailers and installers servicing mostly European cars, or
through Ferrari dealerships. For additional information, please
visit www.Pennzoil.com
